Directed Group

A global powerhouse
across consumer brands &
enterprise technology

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Our Mission

Driven by design
Powered by results.

Directed Group congratulates

South Melbourne FC
– Australia Cup Champions!

Directed Group are the Major Sponsor
of South Melbourne FC.

In consumer electronics we create and distribute brands for retailers spanning AUNZ.

12K+

Individual SKUs

Our established product development and distribution capabilities let us effectively support a high volume of individual products. Our logistical, sales and marketing depth can adapt to any product category.

2M+

Units shipped annually

Strong supplier ties, relationships with key retailers and strength in distribution. Our end-to-end support can not only drive demand, but also ensure it's met through timely, efficient delivery.

1

Product sold every 3 seconds

Our product development and delivery are keenly attuned to market demand. Combining with targeted marketing and a strong retail presence, this results in thriving sales.

10K+

Retail partner outlets

We take product to market across thousands of popular partner outlets in Australia, New Zealand and globally. These closely resourced and supported relationships ensure market coverage and consumer engagement.

Enterprise technology – we develop hardware, software and platform-based solutions in automotive, telematics and connected health.

350K

AVN units on the road

Our Audio-Visual Navigation units are in use in over 350,000 trucks, vans & passenger vehicles. Saving lives and time, they ensure our partners’ needs are met with best-in-breed solutions.

2B+

Kilometres logged

Our telematics technology has monitored over 1 billion kilometres of road travel, spanning more than 2000 fleets across Australia and the Asia-Pacific. Our telematics have detected around half a million incidents, including vehicle fuel theft and rollovers.

1.6M+

Products shipped

Our extensive portfolio has made us a key supplier to major global brands. Our products include AVN/multimedia units, dash cameras, wireless charge mounts, mobile device mounts, car alarms and general electronic items.

Industries we serve

Consumer
& Retail

Go To Market experts across consumer retail and direct to customer

12K+

Individual
SKUs

2M+

Units shipped annually

1

Product sold every 3 seconds

10K+

Retail partner outlets

Visit Consumer Pages

Enterprise

350K

AVN units on the road

2B+

Kilometres logged

2M

Products shipped

Fleet tracking, IoT and video solutions for logistics, government and mining.

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E-mobility

Brands, tech and presence that define the way forward.

Visit E-Mobility Pages

Automotive

Connected hardware and software solutions for leading manufacturers.

Visit Automotive Pages

Connected Health

In Home and in field remote monotoring that empowers assisted living and remote working.

Visit SofiHub

Toys & Play

A world of toys designed to inspire imagination, creativity, learning and fun through every kind of play.

Visit Toys R Us

Consumer & Retail

Go To Market experts across consumer retail and direct to customer

12K+

Individual
SKUs

2M+

Units shipped annually

1

Product sold every 3 seconds

10K+

Retail partner outlets

Visit Directed Electronics

Enterprise

350K

AVN units on the road

2B+

Kilometres logged

2M

Products shipped

Fleet tracking, IoT and video solutions for logistics, government and mining.

Visit Directed Technologies

E-mobility

Brands, tech and presence that define the way forward.

Visit E-Mobility Pages

Automotive

Connected hardware and software solutions for leading manufacturers.

Visit Automotive Pages

Connected Health

In Home and in field remote monitoring that empowers assisted living and remote working.

Visit SofiHub

Toys & Play

A world of toys designed to inspire imagination, creativity, learning and fun through every kind of play.

Visit Toys R Us

Our Services.

Services & solutions: what we offer

Go-To-Market

Retailer / Consumer

A dedicated sales team secures products the most advantageous retail market position. Learn More

Brand Management

Retailer / Consumer

Creation and oversight of brands, supported by strategic and targeted B2B & B2C marketing. Learn More

Integrated marketing and digital

Retailer / Consumer

Full in-house creative studio. Expertise in graphic & digital design, copywriting, packaging, POS, video production and 3D artwork. Learn More

Distribution & 3PL Solutions

Retailer / Consumer

Modern multi-location warehousing network plus reliable and effective delivery into market. Learn More

Product Development

Retailer / Consumer

Branded & Private Label product generation, distribution and more. Learn More

Technical & Customer Support

Retailer / Consumer

Customer experience is supported by responsive service and technical assistance. Learn More

Data Analytics & AI Processing

Technologies

Advanced data modelling and AI-driven automation solutions that unlock predictive insights, streamline complex decision making and transform raw connected vehicle data into real-time operational intelligence. Learn More

Regulatory Compliance & Localisation

Technologies

Comprehensive compliance solutions ensuring telematics and data services meet local regulatory standards, data sovereignty laws, import licensing and in-market service and support requirements. Helping empower global growth with confidence. Learn More

Design & Manufacturing

Technologies

In-house multimedia, IoT,  telematics design and  manufacturing capabilities -  delivering fully customised hardware and firmware solutions tailored to customer programs. All with rapid prototyping, certification and market launch support. Learn More

Ecosystem Integration & API Enablement

Technologies

Secure, published APIs and integration services that connect  vehicle and edge data into customer business systems, marketplaces and partner platforms. Learn More

Global Automotive Cloud Platform

Technologies

A secure, scalable data fusion platform that collects, harmonises and enriches multi-source vehicle and sensor data into a unified, AI-driven data warehouse, purpose built to drive the Software-Defined Vehicle future. Learn More

White Label Connected Solutions

Technologies

A portfolio of ready-to-deploy commercial vehicle, infotainment, video, health and edge IoT solutions that enable vehicle manufacturers to launch their own branded SaaS services quickly, cost-effectively and at scale. Learn More

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