Directed Group is a leading
innovator in automotive and
consumer electronics

We create solutions that deliver greater simplicity, safety, insight and productivity for our clients. Our commitment to quality,
performance and service drives our success.

At Directed , we value the partnerships and relationships we have with every aspect of our business, from our partners to suppliers, customers, employees, and more.

This defines the strong reputation we have in the markets we operate in. We have strong foundations in local and global markets and a history of driving consistent and commercially oriented growth across all industries we operate in.

Steve Siolis
CEO & Founder of Directed Group

Steve Siolis

Milestones.

Timeline of Directed Group

Where it all began.

1991

Started importing Viper products and other automotive brands.

Directed Electronics was born.

2005

Directed was born in its current structure and name to supply electronics and automotive brands to major retailers, specialist chains and independant stores.

Directed Technologies was born.

2009

Directed Technologies was created to supply automotive marquees with end-to-end solutions by developing and manufacturing their own automative and OEM products in Australia and New Zealand.

Directed home base of operations contructed.

2019

Directed continues to grow and moves into its new Melbourne Airport head office complex and operates in seven countries with over 200 employees.

We continue to expand.

Today

Directed has now rebranded to Directed Group and continues to evolve and grow with the market. With 330+ employees spanning across 10 offices globally with 7 warehouses now in operation, Directed Group is now a heavy weight in many arenas.

Careers & People.

Our people make
the difference

We care about our people. It's the driving motivator for how we conduct our business. Our work is human-led and tech-powered, curated as a community of diverse people working together to create bold and exciting solutions.
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Corporate Governance.

Meeting needs
both now and
in the future.

Directed strives to enhance its corporate value by being an exceptional employer and responsible corporation, proactively meeting the needs of our employees, suppliers, customers, and the broader community, both now and in the future.

Charitable Foundations.

Where we give back

We’re committed to creating positive change by fulfilling our responsibility to help
those in need and address causes that impact our community.