Directed Electronics and Oura look ahead to a healthy partnership

Directed Electronics Australia is proud to form an alliance that will further strengthen its presence in the smart wearable wellness space. The company has partnered with Oura, a leading name in wearable technology. Directed Electronics is the exclusive distribution partner, ensuring strong representation for Oura with major retail partners, both in Australia and New Zealand. This will give Oura the benefit of a high profile, consumer-facing retail presence.

Originating in Finland, Oura is at the leading edge of health-focused smart wearable design and innovation. Its latest smart ring, the Oura Ring 4, combines powerful tech, streamlined design and precision crafting. With advanced sensing ability, it can monitor key biometrics with even greater accuracy. So wearers looking to make more informed health decisions can access insights to better guide their journey.

With the accelerating uptake of wearable tech empowering and informing wellness, the market enjoys a positive outlook. This partnership will allow Oura to benefit from the strengths of the Directed Electronics, from distribution to sales and marketing support.